There always seems to be a debate when it comes to the world of search engine optimisation and pay per click ads.  A more recent debate is looking at whether websites should concentrate more on pay per click than their search engine optimisation in regards to a new site.

The answer is not too simple, but we will offer the most basic one.  SEO is extremely important to get your site out there for the search engines to place in their databases and consumers to find you.  Think about how you search online.  Do you go to a search engine and type in keywords then click on the results or the ads?  Do you see an ad in your email that is relevant to your interests and click on it or ignore it?  Most computer users will go to a search engine before they will go to an ad.

PPC should be used as a secondary option for targeting a specific audience.  It is to help support your website and SEO campaign instead of the other way around.  Is PPC necessary? Sure, but it should not be the only thing you use.  Let your efforts be in both.